Network Rail owns, operates and develops Britain’s railway infrastructure. Their design guidelines provide a series of best practice examples for the design and planning of railway stations to guarantee that they continue to deliver value for money and excellent passenger experience across the network. However, due to the lack of branding and visual consistency across the suite of work, the guidelines were not being utilised effectively by its users. This increased the likelihood of standards not being adhered to, with the potential to compromise the customer experience and their safety.
To develop an identity and visual language that aids the users in navigating, understanding and implementing good standards of design across their work.
The work elevated Network Rail’s overall brand to be seen as an authoritative voice internationally on high-quality design, delivery and management of industrial projects