Calum is a Design Director bringing with him over a decade of experience helping organisations thrive by setting the standard in exceptional design.
Calum has first hand experience with various roles within the creative sector which, in combination with his experience leading the creative work at Design Council for six years has given him a holistic view of the industry, which he leverages to this day.
He believes that empathy is the key to effective design and his work has consistently championed the importance of interacting with real people to understand their needs, desires and pain points.
Known to be critical of the current trends that prioritise ideology over market realities he is an advocate for balancing commercial success with social responsibility and believes that true impact comes from integrating both.
With a rich tapestry of experiences that inform his approach to design. Brands can expect not only creative excellence but also a deep rooted understanding of what it means to connect with people in meaningful ways.
What I can do for you
Clients
Throughout my career, I have collaborated with diverse institutions across various sectors, delivering innovative solutions that inspire change and drive progress.
My dedication to quality and creativity enables me to create exceptional work that makes a lasting impact.
