Network Rail
Client
Branding
Services
2022
Network Rail sought a refreshed visual identity and guidance for their infrastructure design documents to ensure consistency and clarity across digital and print platforms. The goal was to enhance usability, making the guidelines more accessible while positioning Network Rail as a leader in high-quality railway design.
I approached the project by developing a cohesive visual language inspired by British Rail's legacy, creating a user-friendly framework that improved engagement and ensured adherence to design standards. This strategic refresh elevated Network Rail’s brand, reinforcing its authority on railway infrastructure design internationally.
Client Network Rail Year 2022 Services Design, Branding Typefaces Rail Alphabet 2
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