The Yarrow Co.
Client
Branding, Digital, Packaging
Services
2023
Company, a renowned luxury fashion brand, is lauded for its innovative designs, notable clientele, and ability to adapt to changing trends. They sought our services with an aim to enhance their digital commerce presence, promoting customer retention and boosting direct-to-consumer online sales. The beautiful images in the demo from freepik.com.
The approach centered on enhancing Company's renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion 'Enriching Quality with Emotion'. Employing the Brand methodology extracted fresh brand values, mirroring a balanced mixture of the Company's goals, shareholder anticipations, and market understandings. This tactic allowed for an intensive exploration of the company's nucleus, permitting a reinvention of its brand framework and intent. The strategy involved not the creation of a new persona in the conventional sense but the foundation for a progressive brand metamorphosis that would navigate Company towards a more interactive, bona fide, and emotionally appealing future.
Client The Yarrow Co. Year 2023 Services Branding, Digital, Packaging Typefaces Plain by Optimo Credits Alex Wallace (Creative Director) Barney Stepney (Design) Yamaha Studios (Photography) Tom Elia (Web development) Kristine Lim (Copywriting) Allison Solomson (3D)
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