I led the creative strategy for Design Council’s Design Economy programme, shaping the visual identity and ensuring its successful execution across all outputs. My role focused on defining the overarching direction, aligning the design with strategic goals, and maintaining creative consistency throughout. Collaborating with Joana Pereira and Celina Carlisle, we developed a flexible visual identity that combined bold geometric elements and a modern colour palette, ensuring adaptability across various mediums and resonance with diverse audiences. This work highlighted the role of design in economic growth and contributed to government policies addressing regional disparities and environmental sustainability.